Privacy Policy

Privacy Policy

The Privacy Policy describes how your (personal) information is collected, used, and shared when you visit or make a purchase from littletrendsboutique.com via the website or social media (Facebook, Instagram).

What personal information is collected?
When you visit our site, we automatically collect certain information about your device, including information about your web browser and IP address.

Additionally, as you browse our site, we collect information about the individual web pages or products that you view, websites or search terms that referred you to our site, and information about how you interact with our site. We refer to this automatically-collected information as “Device Information”.

When you initiate or make a purchase through the Site, we collect information from you, to include your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How is your personal information used?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

We may use this order information to communicate with you (the customer); and/or provide you with advertising or information relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing your personal information?
We share your Personal Information with third parties to help us use your Personal Information, as described above.

We use Facebook Pixel to help us measure the effectiveness of our advertising by understanding the actions our customers take on our site -- you can read more about how Facebook Pixel uses your Personal Information here: https://www.facebook.com/about/basics. You can also manage or delete collected information here: https://www.facebook.com/settings/?tab=ads.

We use Google Analytics to help us understand how our customers use the site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

We use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

Additionally, we may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Marketing and Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. 

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Data Retention
When you place an order on our site, we will maintain your Order Information for our records unless you ask us to delete this information each time you make a purchase on our site.

Changes
We may update this privacy policy at any time to reflect changes to our practices or for other operational, legal or regulatory reasons.

Contact Us
For more information about our privacy practices, please contact us by e‑mail at info@littletrendsllc.com